Get Me Rewrite: The power of analogies

By Jenn Bane

Your writing needs analogies. Analogies create clear, vivid images for audiences to envision. At their strongest, analogies distill complicated topics for non-experts. 

Read this sample sentence: 

“This powerful software is the security solution that your networks need for robust vulnerability assessment.”

Bored yet? How about confused? Worst of all, the d…