When people read an especially vivid description of food, their brain responds: the sensory cortex lights up.
In other words, their attention is captured, right down to their hardwiring. So the more the imagery evokes actual sounds, sights and smells, the better.
Avoid writing like this:
“This cake is positively sinful.”
“Chicken that’s been grilled to perfection.”
“This dish is a taste of heaven.”
Aim instead for something like this, from writer Sam Anderson:
“Coconut water is a Caribbean afternoon.”
“Elderflower Kombucha is bottled summer.”
“A gummy bear is the congealed essence of a 1980s school bus ride.”
Next time you need some sharp words written, send a note. Melissa@MHarris.com.
Kurth Lampe Worldwide is a late night of counting ballots.