Journalists are inundated with story ideas, so you’ll need an effective pitch to get noticed. Consider these five tips:
Planning your pitch — 1) Is your story new, different or timely? 2) If it’s not new, does it add a twist? 3) Do you have details to bring it to life? 4) Do you have spokespeople (employees, friends, mentors) to tell your story? 5) Is yo…